Andrey Shelest combines the roles of developer and designer, guiding projects from initial structuring through to launch and service integration. His portfolio features websites for the hospitality industry, educational institutions, and commercial companies, with a strong focus on responsive layouts, functional interfaces, and process automation. His technical toolkit includes JavaScript, TypeScript, Python, and PHP, utilizing frameworks such as React, Next.js, and WordPress, where the choice of stack depends on specific project tasks and maintenance requirements. Beyond web development, Andrey also creates print materials and presentations, and can assist with SEO and advertising campaigns after the main phase of work is completed.
Skills and Technologies: The candidate possesses a broad range of competencies in web development, UX/UI design, and digital marketing. The technical stack highlights HTML/CSS, responsive layout, work with CMS platforms (WordPress, Tilda, Bitrix), PHP for server-side integration and APIs, as well as the configuration of booking systems (RealtyCalendar) and delivery services (CDEK, Ozon). Skills include SEO optimization, working with Yandex.Direct, Lighthouse, and analytics. In the design sphere, there is confident proficiency with Adobe Photoshop, Illustrator, and PowerPoint, along with UX audit methodologies and prototyping. Additional noted skills include translating scientific literature and preparing files for print (CMYK, PDF/X).
Projects and Achievements: The portfolio demonstrates the full cycle of creating digital products from concept to implementation. The candidate developed and optimized websites for the guest house "Azov Holiday," the massage school "ESSE," and the restaurant "Golden Fork." A significant achievement was improving hotel website performance: the Lighthouse score reached 98 on desktop and 83 on mobile devices, while the CLS metric dropped from 0.170 to 0.007 through image optimization in WebP format and font loading corrections. Complex integrations were implemented, including an AI module for article preparation in Bitrix and a student personal account featuring learning progress tracking. Tasks also included redesigning online stores (Vzlomanet, SIREL) with the addition of 3D viewing and order automation via cloud services. A deep UX audit of the SPA booking scenario was conducted, identifying priority points for conversion growth. As part of content projects, translation and layout of a 259-page scientific atlas were completed, along with the creation of thematic blogs and advertising campaigns for legal services.
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