Developed a vibrant, playful brand identity for Pelmeny, a modern Russian dumpling restaurant chain blending traditional flavors with fun appeal. Goal: Create cohesive visuals capturing pelmeni's essence—tasty, cozy, whimsical—to stand out in food market. Designed cartoon dumpling mascot, blue palette from Russian heritage, custom logo typography. Deliverables: logo variants, menus, merch (caps, aprons, packaging), signage, social icons, app UI. Result: 30% engagement boost at launch, attracting youth, expanding to 3 new spots.
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