Alexander is a specialist in launching and managing advertising campaigns on Yandex Direct, with experience dating back to 2007. He works independently, without outsourcing, and focuses on results and the profitability of advertising. He approaches each project individually, avoiding template solutions, and does not promise unrealistic metrics. He has experience in correcting mistakes in campaigns set up by other specialists and knows how to effectively combat click fraud without relying on third-party services. Additionally, he provides recommendations for website improvement when necessary. He explains everything in an accessible manner, avoiding excessive jargon. His work experience spans from 2007, and he has been freelancing since 2013. He is a certified specialist and operates under self-employment conditions.

Reviews

Alexander Direct is a professional specialist with a high level of competence in setting up and auditing contextual advertising. Most reviews highlight his proficient work, promptness, clear communication, and ability to identify and correct mistakes, including those made by previous contractors, which often led to budget "leaks." Many clients note that after his intervention, advertising began to yield results: orders increased, conversion improved, and campaign effectiveness rose.

His approach to work stands out: he not only completes tasks but also thoroughly explains the reasons behind problems, provides website recommendations, employs modern techniques, strictly adheres to agreements, and does not push unnecessary services. Clients appreciate his honesty, transparency, and willingness to engage in dialogue even in conflict situations (as seen in the case with Stanislav, where Alexander refunded money after disagreements).

Negative aspects:
In one review (Stanislav), it was mentioned that Alexander deemed it impractical to delve into a detailed audit, which caused disagreements with the client. However, this was not related to poor quality of work, but rather to differing expectations and approaches to the task. No negative comments were found in other reviews.

Conclusion:
He is a professional whom clients trust for repeat business, recommend, and recognize as a reliable and competent performer. The only potential limitation is a tendency towards more concise analysis if a client requests a deep dive into analytics.

Portfolio projects

Skills and Technologies: Setting up Yandex Direct, Google Ads, geo-targeting, optimizing advertising campaigns, analyzing conversions, and working with various types of advertisements.

Projects and Achievements: The candidate has successfully implemented numerous projects in the field of contextual advertising, including services for car towing, printing on balloons, dental clinics, and the construction of frame houses. As a result of his work, significant metrics were achieved: the average cost per lead for towing services was 331 rubles, while for the dental clinic, it was 764 rubles. He also achieved 258 conversions per month for an online store selling car mats and generated 7-10 leads per day for balloon printing services.

Achievements and Recognition: The candidate holds a Yandex Direct certificate and effectively applies his knowledge in practice, as evidenced by positive client feedback and high conversion rates. His approach to setting up advertising campaigns significantly reduces the cost per lead and increases the number of inquiries, making him a valuable specialist in the field of internet marketing.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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