Aleksandr Direkt resume

Alexander is a certified Yandex Direct specialist with experience since 2007 and has been freelancing since 2013. He focuses on launching and managing advertising campaigns with an emphasis on results and profitability. He handles all tasks independently, avoiding outsourcing, and steers clear of making unrealistic promises regarding performance. Each project is approached individually. His expertise lies in budget optimization, combating click fraud without third-party services, and improving underperforming websites. He communicates with clients in a clear manner, avoiding excessive jargon. Alexander holds the status of a self-employed professional.

Reviews

Alexander Direct is a professional specialist with a high level of competence in setting up and auditing contextual advertising. Most reviews highlight his skillful work, promptness, clear communication, and ability to identify and correct mistakes, including those made by previous contractors, which often led to budget "drain." Many clients note that after his intervention, their advertising began to yield results: orders increased, conversion rates improved, and campaign effectiveness rose.

His approach to work stands out: he not only completes tasks but also explains the reasons behind problems in detail, provides recommendations for the website, employs modern methodologies, adheres strictly to agreements, and does not push unnecessary services. Clients appreciate his honesty, transparency, and willingness to engage in dialogue even in conflict situations (as in the case with Stanislav, where Alexander refunded money after disagreements).

Negative aspects:
In one review (Stanislav), it was mentioned that Alexander deemed it impractical to delve into a detailed audit, which caused disagreements with the client. However, this was not related to poor quality of work but rather to differing expectations and approaches to the task. No negative remarks were found in other reviews.

Conclusion:
A professional who is trusted for repeat business, recommended, and recognized as a reliable and competent performer. The only potential limitation is a tendency towards more concise analysis if a client requests a deeper dive into analytics.

Portfolio projects

Skills and Technologies: Alexander specializes in setting up and optimizing advertising campaigns in Yandex Direct and Google Ads, working with geo-targeting, analyzing conversions, creating master campaigns, retargeting, and optimizing cost-per-click.

Projects and Achievements: He has successfully implemented numerous projects in the field of internet advertising, including setting up campaigns for various niches such as construction, dentistry, legal services, and auto parts. His efforts have led to significant improvements, including an increase in conversions to 258 per month at a low cost per goal, as well as the successful attraction of targeted traffic, enabling clients to receive inquiries for their services and products. For instance, in a project for a dental clinic, conversions increased, resulting in a higher number of clients.

Achievements and Recognition: Alexander has received positive feedback from clients for the quality of his setup and management of advertising campaigns, as evidenced by the increase in inquiries and successful client acquisition. In one project for organizing children's parties, a client expressed a desire to award a bonus for exceeding expectations in results. He also holds a Yandex Direct specialist certificate, which confirms his professional skills in this area.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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