Aleksandr Direkt resume

Alexander is a certified Yandex Direct specialist with experience since 2007 and has been freelancing since 2013. He focuses on launching and managing advertising campaigns with an emphasis on results and profitability. He handles all tasks independently, does not use outsourcing, avoids making unrealistic promises, and approaches each project individually. His specialization includes budget optimization, combating click fraud without third-party services, and improving underperforming websites. He communicates with clients in an understandable manner, avoiding excessive use of terminology. He holds the status of a self-employed individual.

Reviews

Alexander Direct is a professional specialist with a high level of competence in setting up and auditing contextual advertising. Most reviews highlight his thorough work, promptness, clear communication, and ability to identify and correct errors, including those made by previous contractors, which often led to budget wastage. Many clients note that after his intervention, their advertising began to yield results: orders increased, conversion rates improved, and campaign effectiveness rose.

His approach to work stands out: he not only completes tasks but also thoroughly explains the reasons behind problems, provides recommendations for the website, employs modern methodologies, strictly adheres to agreements, and does not push unnecessary services. Clients appreciate his honesty, transparency, and willingness to engage in dialogue even in conflict situations (as in the case with Stanislav, where Alexander refunded money after disagreements).

Negative aspects:
In one review (Stanislav), it was mentioned that Alexander deemed it impractical to delve into a detailed audit, which led to disagreements with the client. However, this was not related to the quality of his work but rather to differing expectations and approaches to the task. No negative comments were found in other reviews.

Conclusion:
He is a professional whom clients trust for repeat business, recommend, and recognize as a reliable and competent performer. The only potential limitation is a tendency towards more concise analysis if a client requests a deeper dive into analytics.

Portfolio projects

Skills and Technologies: Alexander specializes in setting up and optimizing advertising campaigns in Yandex Direct and Google Ads, working with geo-targeting, analyzing conversions, creating master campaigns, retargeting, and managing various types of advertising campaigns.

Projects and Achievements: He has successfully set up and managed advertising campaigns across different niches, including dental clinics, legal services, construction, auto parts, and more. As a result of his efforts, significant metrics were achieved: a 17% increase in conversions and a fourfold decrease in cost per conversion for an online auto parts store, as well as successful client acquisition for a dental clinic with a high retention rate. In some cases, his advertising led to full bookings for services such as special equipment rentals and enrollment in a kindergarten.

Achievements and Recognition: Alexander has received positive feedback from clients for the quality of his work and results, which is evidenced by an increase in inquiries and phone calls. In one project, a client expressed a desire to award a bonus for exceeding expectations regarding advertising results. He also has experience working with various types of businesses, allowing him to adapt strategies to meet specific tasks and market needs.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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