Aleksandr Direkt resume

Alexander has been working with Yandex Direct since 2007, specializing in creating effective advertising campaigns without making unrealistic promises. He has been on the freelance platform since 2013, where he ensures high-quality work by handling all tasks himself and offering clients results comparable to expensive agencies, but at more affordable prices. In addition to setting up ads, he is knowledgeable in combating click fraud and provides recommendations for website improvements to boost sales.

Reviews

Alexander Direct is a professional specialist in setting up contextual advertising with experience across various niches. He completes tasks quickly, often ahead of schedule. Known for his meticulous approach, he identifies and corrects mistakes made by previous specialists and offers recommendations for improving both advertising and websites.

In rare cases, there may be disagreements with clients regarding the depth of analysis (as noted in Stanislav's review), but even then, he maintains professionalism and is open to constructive dialogue.

Key features of his work include:
- Thorough campaign development without unnecessary "clutter"
- Skillful use of Yandex Direct tools
- Constant monitoring of current trends
- Clear communication with clients

He is recommended as a reliable professional capable of making advertising both effective and profitable.

Portfolio projects

Skills and Technologies: Yandex Direct, Google Ads, setup and optimization of advertising campaigns, geo-targeting, conversion optimization, analysis and improvement of CTR and CPC metrics, working with various market segments.

Projects and Achievements: The candidate has successfully set up and optimized advertising campaigns for various industries, including automotive accessories, dental services, infrastructure design, door sales and installation, legal services, as well as online stores for auto parts and repair kits. In Yandex Direct and Google Ads projects, the candidate achieved significant improvements in conversion rates, such as increasing the number of inquiries and reducing conversion costs. For example, in an auto parts project, conversions increased by 17%, and the cost per conversion decreased fourfold.

Achievements and Recognition: The candidate has demonstrated the ability to adapt to different market conditions and client requirements, achieving high performance in advertising campaigns even in highly competitive environments with limited resources. Thanks to his efforts, clients have been able to increase the flow of inquiries and reduce customer acquisition costs, as evidenced by positive reviews and ongoing collaborations.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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