Ivan Sherstyukov collaborates with clients on a long-term basis, leveraging seven years of experience in digital marketing and the effective use of AI for creative development and advertising campaign optimization. Among his achievements are successful cases in Yandex Zen. He specializes in targeted advertising on social media, managing turnkey pages, and contextual advertising in Yandex Direct, officially operating as an individual entrepreneur.

Reviews

Ivan Sherstyukov is a reliable and responsible freelancer who is easy to work with. Client reviews highlight his promptness, clear communication, professional approach, and timely payments. All feedback is positive, with no mentions of shortcomings.

Portfolio projects

Skills and Technologies: targeted advertising, contextual advertising, retargeting, social media management (VK, Instagram), advertising campaign analytics, and advertising strategy setup.

Projects and Achievements: Ivan has successfully developed and implemented advertising strategies across various niches, including recruitment for marketplaces, branding bottled water for businesses, carpet sales, and clothing promotion. Significant results achieved in these projects include attracting 9,389 visits and 89 applications through Yandex Direct, generating over 10,000 clicks at a low cost on VK, and gaining 845 new subscribers to a VK group within a month. Various approaches were employed in these projects, including mass traffic, retargeting, and direct dialogues with communities.

Achievements and Recognition: Ivan has demonstrated the ability to effectively increase audience size and conversion rates in both B2B and B2C segments. For instance, the cost per lead for carpet sales was reduced to 170-220 rubles, while a competitive lead cost of 214 rubles was achieved for branded water. Projects also included the successful promotion of a mini-application on VK for the Jobazavr service, resulting in over 16,000 new users.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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