Sergey Butyrin resume

Sergey Butyrin is a contextual advertising specialist with over 12 years of experience, focusing on Yandex.Direct and delivering real results for businesses. He collaborates with established companies where transparency, control, and the impact of advertising on revenue are crucial. His emphasis is on the quality of leads, their cost, and economic efficiency. Sergey is the author of the book "The Mechanism of Business," in which he reveals the reasons behind financial leakage and chaos in marketing.

Before launching campaigns, he conducts demand analysis, calculates budgets, and forecasts reach, ensuring that clients understand the economic landscape in advance. He follows a clear step-by-step logic, from niche research to evaluating results based on key metrics rather than just CTR. Sergey offers diagnostics of current campaigns, media plans, and assessments of scaling potential.

Reviews

Sergey Butyrin is a professional performer who efficiently and effectively completes tasks, including advertising setup. Client feedback is positive, highlighting his precise adherence to requirements, accessibility, and recommendations for further collaboration. No negative reviews have been identified.

Portfolio projects

Skills and Technologies: managerial diagnostics, marketing audit, economic analysis, development of managed models, control of advertising expenses, optimization of business processes.

Projects and Achievements: Sergey has successfully implemented projects focused on diagnosing and optimizing marketing systems, including assessing the feasibility of advertising and controlling advertising expenses. He developed managed models for lead generation that ensure transparency and predictability in marketing processes. Within these projects, he identified bottlenecks in marketing strategies, proposed alternative action scenarios, and created conditions for scaling businesses without losses.

Achievements and Recognition: Sergey has helped business owners understand the real role of marketing in their systems, reduce unnecessary expenses, and make informed management decisions. His work has transformed marketing from a source of risk into a managed financial tool, enabling businesses to avoid scaling losses and improve financial stability.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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