Sergey Kalskov resume

Sergey Kalskov specializes in setting up and managing contextual advertising on Yandex Direct and Google Ads, as well as targeted advertising. With over ten years of experience in this field, he focuses on achieving clients' target actions and managing budgets ranging from 30,000 to 3,000,000 rubles per month. He offers a free audit of existing campaigns and flexible collaboration terms, from fixed payments to performance-based partnership models. As a certified specialist in Yandex and Google, he continually enhances his qualifications and is available for work around the clock.

Reviews

Sergey Kalskov is a professional specialist in setting up and managing contextual advertising (Yandex.Direct, Google Ads), possessing deep knowledge and practical experience. Reviews confirm his high qualifications, punctuality, responsibility, and ability to quickly and efficiently complete tasks, even under challenging conditions and urgent changes. He demonstrates a systematic approach, promptly responds to feedback, provides detailed recommendations, and explains nuances in an accessible manner.

However, one review notes the presence of minor errors in his work, which may indicate a need for more careful attention to detail when completing tasks. Nevertheless, these shortcomings did not affect the overall results, and clients still recommend Sergey as a reliable and competent performer.

Final review:
A professional and responsible specialist with a good level of training and experience in advertising setup. He works quickly and on time, with a clear understanding of the tasks. There are isolated instances of minor errors, but they are not critical and do not hinder achieving results. Recommended for collaboration, especially if the client has basic knowledge of the subject.

Portfolio projects

Skills and Technologies: contextual advertising, targeted advertising, Yandex Direct, Google Ads, conversion optimization, semantic analysis, retargeting.

Projects and Achievements: The candidate has successfully set up and managed advertising campaigns across various themes, including jewelry, cafes, fabric sales, and cottage homes. In the context of advertising, high performance metrics have been achieved, with an average CTR of 28% and a website conversion rate ranging from 15% to 20%. The candidate has also implemented strategies to increase leads while reducing their cost, evidenced by a monthly growth in applications.

Achievements and Recognition: The candidate has completed Google AdWords certification and received several Yandex Direct certificates, including basic and professional levels, as well as certificates in Yandex Metrica and display advertising. These accomplishments attest to a high level of professionalism and knowledge in the field of internet marketing.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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