Roman Popov resume

Roman Popov has been working in the field of internet marketing since 2006, specializing in contextual advertising and SEO promotion. Over more than 12 years, he has set up over 720 advertising campaigns and implemented more than 360 website promotion projects, gaining experience in 18 countries around the world. He conducts website audits, creates landing pages and online stores, optimizes content, works with semantic cores, behavioral and social factors, as well as link building.

Roman manages advertising on Yandex.Direct, the Yandex Advertising Network, and Google Ads, including English-language campaigns, employing a systematic approach with a checklist of 117 items. His experience spans various niches, from construction and logistics to tourism and education. He offers free audits of current campaigns and websites, and the cost of his services includes payment for software used for bid management and protection against bot clicks.

Reviews

Roman Popov is a professional specialist in contextual advertising and digital marketing, known for his systematic approach, deep understanding of the audience, and ability to work with niche markets. Client reviews emphasize his high efficiency, highlighting stable growth in inquiries, transparency in reporting, budget optimization, campaign setup tailored to specific regions and segments, as well as improvements in website conversion rates. Many clients note his strategic thinking, analytical approach, focus on KPIs, and ability to guide the customer journey from the first contact to closing a deal. He works quickly, responds promptly to requests, utilizes modern tools (UTM, CRM, Google Analytics), adapts content for international audiences, and is skilled at handling complex segments (B2B, high-ticket items, elite services).

No negative reviews have been identified.

Portfolio projects

Skills and Technologies: contextual advertising, SEO promotion, Yandex.Direct, advertising campaign optimization, website creation and optimization.

Projects and Achievements: The candidate has successfully implemented contextual advertising and SEO promotion projects for various companies, including industrial and retail enterprises. In one project, sales increased by 63% following the setup of contextual advertising. In another project focused on the concrete niche, the candidate reduced the cost per inquiry from 2947 rubles to 905 rubles. Additionally, a fivefold increase in traffic was achieved for an online educational platform, along with a 36% increase in sales, thanks to a comprehensive approach to contextual advertising and SEO.

Achievements and Recognition: The candidate is certified in Yandex.Direct, which confirms his qualifications and professionalism in the field of contextual advertising.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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