Маркетолог аналитик

Описание

stakeholder management (online marketing, product and business teams, UX)
◦ migration project from Adobe Analytics to Google Analytics
◦ set up working models with different company entities
• Support in disciplinary tasks: recruiting, onboarding, task assignments, prioritization
• Guidance of business owners of Digital Analytics and Data Driven Company
• Measuring Customer Journey: Hands-on in requirements engineering, setup of tagging plans and activation within tag management tools (DTM, Launch)
◦ for different websites: brand content websites, e-commerce websites (online booking platform, VdZ, digital insurance model), after-login customer portal websites
◦ standalone websites and integrated products

Презентация проекта