Yuri Ivanov is a certified advanced-level specialist with 14 years of experience in contextual advertising, having started his career in 2011. He specializes in setting up and managing campaigns on Yandex Direct, Google Ads, and VK Ads, employing unique approaches to semantic development, lead cost optimization, and bid adjustments based on various parameters. He works exclusively with direct clients, ensuring manual setup without intermediaries, and also offers free services such as anti-click fraud, bidding assistance, and call tracking. His practice includes rapid campaign launches that generate leads on the very first day, implementation of end-to-end analytics, and advertising audits with actionable recommendations.

Reviews

The freelancer demonstrates a high level of professionalism, deep knowledge in setting up and managing advertising on Direct, as well as promptness and honesty in communication. All tasks are completed on time, often ahead of schedule, while adhering to the agreed-upon costs. Reviews highlight the clear explanation of processes, attention to detail, willingness to clarify any uncertainties, and provide comprehensive answers. Clients appreciate the transparency, client-oriented approach, and effectiveness of the services. There are no negative reviews.

Portfolio projects

Skills and Technologies: contextual advertising, Yandex.Direct, Google Ads, targeted advertising, keyword research and analysis, campaign optimization, audience segmentation, and working with metrics and analytics.

Projects and Achievements: The candidate has successfully completed over 30 projects in the field of contextual advertising, including the setup of advertising campaigns for various niches such as freight transportation, dentistry, fitness clubs, and bankruptcy services. As a result of his efforts, he generated up to 1,777 leads in a month, with the cost per lead ranging from 38 to 1,050 rubles. The candidate also optimized existing campaigns, leading to a 23% reduction in lead costs and an 81.5% increase in conversions.

Achievements and Recognition: The candidate has received positive feedback from clients, confirming his professionalism and effectiveness. His work in optimizing advertising campaigns has significantly increased the number of applications while reducing their costs, contributing to the growth of his clients' businesses.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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