Yuri Ivanov is a private advertising specialist in Yandex Direct with 15 years of experience. During this time, he has set up advertising for over 200 niches and managed advertising budgets exceeding 360 million rubles. He works directly with clients, without passing projects to third parties, and is responsible for the entire process—from campaign setup to conversion optimization and lead quality analysis. He specializes in creating managed customer acquisition channels, including work with semantics, retargeting, end-to-end analytics, and improving offers. He is a certified Advanced Level specialist.

Reviews

The freelancer demonstrates a high level of professionalism, deep knowledge in setting up and managing advertising in Yandex Direct, as well as promptness and honesty in communication. All tasks are completed on time, often ahead of schedule, while adhering to the agreed-upon costs. Reviews highlight the clear explanation of processes, attention to detail, willingness to clarify any unclear points, and provide comprehensive answers. Clients note transparency, customer orientation, and effectiveness. There are no negative reviews.

Portfolio projects

Skills and Technologies: contextual advertising, Yandex Direct and Google Ads setup, targeting, analytics, optimization of advertising campaigns, and working with semantic core.

Projects and Achievements: The candidate has successfully implemented over 30 projects in the field of contextual advertising, including the setup and management of advertising campaigns for various niches such as freight transportation, dentistry, personal bankruptcy, and product advertising. As a result of his work, significant metrics were achieved: 1,770 leads in one month for the bankruptcy project, a reduction in lead cost to 38.62 rubles, and an increase in conversions by 81.5% through campaign optimization. The candidate also focused on enhancing advertising efficiency, which led to a 20% decrease in lead cost and a 2.6-fold increase in the number of applications.

Achievements and Recognition: The candidate has received positive feedback from clients, confirming his professionalism and the quality of his work. His projects are often recommended by other clients, indicating a high level of trust and successful task completion.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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