Alexander Laptev is a contextual advertising specialist with 10 years of experience exclusively in Yandex.Direct. During this time, he has progressed from setting up initial campaigns to managing budgets exceeding 2 million rubles per month, working across various sectors including online stores, B2B services, beauty and health, education, real estate, and construction. He handles the full cycle of promotion—from keyword research and campaign launches to daily optimization and analytics—ensuring transparent reporting and assistance in setting up metrics.

Alexander is results-driven, taking into account the specifics of the niche, website quality, and competition level. He guarantees qualified work, continuous optimization, and a systematic approach. Together with his wife Olga, he manages a profile on Kwork, where they have successfully completed over 800 projects during their collaboration.

Reviews

Alexander Laptev is a competent specialist in Yandex.Direct, delivering high-quality work on time and with attention to detail. Clients highlight his professionalism, knowledgeable approach to campaign setup and audits, clear organization, responsiveness, and willingness to answer questions. No negative feedback has been reported.

Portfolio projects

Skills and Technologies: contextual advertising, Yandex.Direct, advertising campaign audits, analytics, optimization, semantic analysis, goal setting, and analytics configuration.

Projects and Achievements: Alexander has successfully completed over 800 projects in contextual advertising on the Kwork platform, establishing a stable client base across Russia. While working with various clients, including dental clinics and repair companies, he significantly increased the number of targeted inquiries, achieving 641 inquiries for a dental clinic and 311 for a furniture manufacturer, while maintaining the cost per inquiry at 987 ₽ and 1,127 ₽, respectively. His optimization of advertising campaigns led to conversion rates of up to 8.4% and CTRs of up to 16.1%.

Achievements and Recognition: Alexander holds a high rating on Kwork and has received hundreds of positive reviews from clients. His participation in Kwork interviews confirms his expertise in contextual advertising. He has managed advertising budgets ranging from 30,000 to 2,000,000 ₽ per month, with a total volume under management exceeding 4,000,000 ₽ monthly.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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