Yana Makarova specializes in creating designs for a wide range of projects, from logos and advertising banners to packaging. She actively leverages modern technologies and tools in her work to deliver unique and compelling solutions. Yana is open to collaboration, ready to assist with any graphic design needs, answer questions, and support you in achieving your goals.

Reviews

Yana Makarova is an experienced designer known for her high speed and quality of execution. Clients consistently praise her prompt communication, adherence to deadlines, reasonable approach to revisions, and ability to find solutions independently even when initial data is limited. The only recorded downside is her preference for audio calls over video chats, which might be inconvenient for clients who value face-to-face interaction. Apart from this minor point, all feedback has been exclusively positive.

Portfolio projects

Skills and Technologies

Yana’s expertise spans graphic design, brand identity, UI/UX for marketplaces like Wildberries and Ozon, advertising creatives, and print media. Her toolkit includes Adobe Photoshop, Illustrator, Corel Draw, Figma, Midjourney, and ChatGPT. Key competencies involve working with typography, color palettes, infographics, compositing, and integrating AI generation into her workflow.

Projects and Achievements

She developed a cohesive visual system for the ANSE cafe, blending residential complex architecture with French aesthetics across all touchpoints. For clothing and toy brands, she created high-conversion product cards using minimalism and emotional storytelling. Notably, her "Ice Elegance" concept for a winter jumpsuit led to a 22% increase in purchase conversion and a 40% rise in viewing time. She also designed sales flyers for water delivery and fish shops, driving a 15–20% growth in new customer flow. Additionally, she completed commissioned projects for Alfa-Bank (advertising banners) and a state organization (a patriotic poster about M. Nedelin), adapting complex data for younger audiences.

Recognition and Business Impact

Measurable business results confirm the effectiveness of her designs. These include higher CTRs from vibrant AI-generated creatives for bookmakers, reduced product returns due to detailed USP development and size grids, and improved product characteristic readability within 2–3 seconds. Her portfolio demonstrates an ability to tackle tasks ranging from local marketing to federal campaigns, successfully combining artistic expression with commercial viability.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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