Maria Lazareva is a certified targeting specialist with experience in marketing and sales since 2017, focusing on advertising on VKontakte and Avito. Since 2021, she has been working on projects across various niches, ranging from goods and construction to automotive, fitness, tourism, and local businesses, managing budgets from 50,000 to one million rubles per month. Her approach is based on in-depth data analysis—she studies CRM systems, evaluates lead quality, identifies bottlenecks in the sales funnel, and emphasizes overall return on investment rather than just the number of inquiries generated. She collaborates with clients who value precise results and every single figure. Her successful cases include projects with high ROI, such as a boxing studio with a ROMI of 288%, a motorcycle business with a return of 346%, and automotive lighting with a ROAS of 2432%.

Reviews

Maria Lazareva is a professional performer who demonstrates a high level of responsibility, attention to detail, and the ability to identify hidden issues in her clients' work. She delivers quality results on time, fulfills all requests, responds promptly to inquiries, and is willing to adjust tasks as needed. Reviews confirm her competence in website layout, managing advertising campaigns, and client interaction. No negative feedback has been reported.

Portfolio projects

Skills and Technologies: targeted advertising, analytics, A/B testing, CRM management, creation of advertising creatives, optimization of advertising campaigns, and social media management (VKontakte, Instagram).

Projects and Achievements: The candidate has successfully implemented several projects in the field of targeted advertising, including testing a new advertising platform for motorcycles, which generated 73 leads at a cost of 429.7 rubles each, and a project promoting women's footwear that resulted in 2,667 subscribers on VK and 141 orders totaling 467,673 rubles. While working with a network of boxing studios in St. Petersburg, the candidate secured 2,030 leads and 912 training sign-ups, achieving a revenue of 502,000 rubles with a return on investment of 346%.

Achievements and Recognition: The candidate has demonstrated high effectiveness in increasing the number of leads and subscribers, as well as reducing the cost per lead to 126 rubles in a nightlight sales project. In one project, a ROMI of 672% was achieved, indicating a high profitability of advertising investments. The candidate also actively utilizes analytics to optimize advertising campaigns and enhance their effectiveness.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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