Maria Lazareva is a certified targeting specialist with experience in marketing and sales since 2017, focusing on advertising on VKontakte and Avito. Since 2021, she has been working on projects across various niches, ranging from goods and construction to automotive, fitness, tourism, and local businesses, managing budgets from 50,000 to one million rubles per month. Her approach is based on in-depth data analysis—she studies CRM systems, evaluates lead quality, identifies bottlenecks in the sales funnel, and emphasizes overall return on investment rather than just the number of leads generated. She collaborates with clients who value precise results and every single figure. Successful case studies include projects with high ROI, such as a boxing studio with a ROMI of 288%, a motorcycle business with a return of 346%, and an automotive lighting project with a ROAS of 2432%.

Reviews

Maria Lazareva is a professional performer who demonstrates a high level of responsibility, attention to detail, and the ability to identify hidden issues in her clients' work. She delivers quality work on time, fulfills all requests, responds promptly to inquiries, and is willing to adjust tasks as needed. Reviews confirm her competence in website layout, managing advertising campaigns, and client interaction. No negative feedback has been reported.

Portfolio projects

Skills and Technologies: Targeted advertising, analytics, optimization of advertising campaigns, CRM management, content creation, A/B testing, and social media management (VKontakte, Avito).

Projects and Achievements: The candidate has successfully implemented several projects across various niches, including detailing, motorcycles, women's footwear, and photography services. In a case for a detailing studio on VK, 1,301 subscribers and 31 leads were generated in 30 days with a budget of 37,337 rubles. In a project for selling motorcycles from Japan, 73 leads and 411 subscribers were acquired with a budget of 55,135 rubles. Working with a women's footwear brand, 2,667 subscribers were attracted, resulting in orders totaling 467,673 rubles, with a subscription budget of 104,713 rubles. In a boxing studio project in St. Petersburg, 2,030 leads and 912 training sign-ups were achieved, generating over 9 million rubles in total revenue.

Achievements and Recognition: The candidate has demonstrated high effectiveness in advertising campaigns, achieving returns of up to 672% and significantly reducing the cost per lead. In several projects, a high conversion rate from lead to sign-up was reached, confirming their expertise in process optimization and client interaction.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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