Mariya Lazareva resume

Maria Lazareva is a certified targeting specialist with a marketing approach, working in the field of targeted advertising since 2021 and possessing experience in marketing and sales since 2017. She has successfully collaborated with various niches such as consumer goods, construction, automotive/motorcycle themes, fitness, and more, specializing in platforms like VK and Avito Advertising. Maria pays close attention to detail, analyzing lead quality, providing precise recommendations, and focusing on overall profitability. Her approach to work is characterized by responsibility and attentiveness, as evidenced by successful cases where she achieved high ROMI and ROAS indicators.

Reviews

Maria Lazareva has established herself as a professional and responsible freelancer who approaches tasks meticulously and always strives to achieve the best results. Her attention to detail and thoroughness enable her to successfully handle various projects, whether it's managing advertising campaigns, creating and designing websites, or working with clients. Maria consistently meets deadlines, is open to dialogue, and is ready to provide support even after a project is completed. Clients appreciate her friendliness and willingness to help, making collaboration with her both pleasant and productive. There have been no negative reviews of her work, which speaks to her high level of professionalism and client satisfaction.

Portfolio projects

Skills and Technologies: Targeted advertising, analytics, advertising campaign management, CRM, lead generation, optimization of advertising strategies, working with VKontakte and Avito.

Projects and Achievements: The candidate has successfully implemented projects in various niches, including motorcycle equipment, boxing studios, photography services, dance studios, women's shoe brands, and more. In these projects, significant results were achieved, such as increasing revenue by 502,000 rubles with a return on investment of 346% in the motorcycle project, generating over 9 million rubles in revenue for boxing studios over 7 months, and gaining 2,667 subscribers for a women's shoe brand in 2 months. In the nightlight sales project, the candidate secured over 1,000 leads monthly, and in the car selection project, achieved 487 inquiries in a month.

Achievements and Recognition: The candidate has demonstrated high effectiveness in advertising campaigns, achieving ROMI up to 672% in the automotive lighting studio and ROAS of 2432%. They have also managed to reduce the cost of leads and subscriptions, which increased the number of leads and subscribers across various projects. The candidate actively uses analytical tools to optimize advertising strategies and improve return on investment.

* It is created by a neural network based on a portfolio, information provided by the user about himself and reviews from other users.

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