Zmmu 

  • 14
  • Опубликовано: 2016-02-08
Client: Zoological Museum of Moscow University

Brief: Design an identity for Zoological Museum of Moscow University.

Outcome: The logotype is based on the idea of The Russian desman (Russian: выхухоль vykhukhol'). It is a small semiaquatic mammal that inhabits the Volga, Don and Ural River basins in Russia, Ukraine and Kazakhstan. This is only one species which named Russian, also Desman - ancient and rare endemic species listed in the Red Book of Russia Category 2. These facts give the historical and national outlook to the museum facial image and perception. The rounded typography communicate the hierarchy of the museum utensils and reflect that the museum is supported by Lomonosov Moscow State University (MSU).

Museum website - zmmu.msu.ru
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