New Technology Development on Canadian Jewelry Industry
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- Опубликовано: 2013-07-09
The purpose of the author’ study is to identify new effective ways for Canadian jewelry industry through Internet marketing environment and develop practical recommendations to improve competitiveness for R & D Gem (a Canadian Jewelry Company) through its integration into the global online marketplace. According to the author’ study, the role of the Internet in a globalized world economy and the main directions of marketing development concepts in Internet marketing were determined, critical analysis of Internet marketing for R & D Gem company was performed, Internet-based tools which allows a company to implement marketing function, including the identification of the target market and the modification of the target market within the marketing of R & D Gem were shown. The study used comparative and logical analysis, synthesis, and other scientific methods. On the grounds of the complexity and multidimensionality of the Internet marketing environment, the method of separation of macro-economic, sociocultural and political-legal grounds was used. During the study, characteristics of the Internet, which are inherent in micro-and macro environment and the features and benefits of Internet marketing for R & D Gem were identi-fied, which allows us to consider Internet marketing as a progressive form of direct marketing.
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